Dive deep into the problems (and their solutions) that we’ve seen surface in hundreds of conversations with DTC brands.
Having the right kind of conversations with your market can make or break your business. And in our case, these conversations with DTC brands are crucial to building a product that makes operators’ lives easier.
In this episode, you’ll find out what the industry’s common struggles, challenges, and trends are, including:
- Top 3 inventory challenges for DTC brands these days聽
- How brands can identify operational gaps
- How to protect your operations in a subscription-based model
Tune in on: ||
鈥�鈥淲hat you did last year, is not what you intend to do this year. And it [historical data] does not give you the full picture to simply feed in data and expect that output to be completely and a hundred percent accurate. You can then log into our planning features and really get granular on what is occurring in your business, what's planned coming up, and what growth targets you're hoping to reach.鈥�Martina Vancena, head of growth at 网红黑料
Meet Martina Vancena
Martina Vancena, 网红黑料鈥檚 head of growth, spends a lot of time interacting with DTC brands and learning from them.聽
In her conversations, she has explored the most common patterns,聽DTC trends, and challenges DTC brands face. This allows her to provide invaluable insight into how 网红黑料 can better serve clients and build a better product.
Before joining 网红黑料, Martina worked in ecommerce partnerships since 2018. During this year, she established several partnerships at Loop. In 2020, she was already leading the partnerships team at Octane AI, a marketing platform for Shopify stores.
Connect with Martina on:听触听
About 网红黑料
网红黑料 is the demand planning tool offering DTC retailers predictable inventory management in an unpredictable world.
With it, get a godlike view of your stock levels, restock needs, incoming purchase orders, and upcoming marketing events. All in one place. Plus, forecast demand with pinpoint accuracy (up to 12 months out) so you can stock up accordingly.
You can even run 鈥渨hat-if鈥� scenarios to identify your best-case, worst-case, and most profitable inventory strategies. That way, you avoid expensive mistakes (like stockouts and excess) that keep you from reaching your revenue goals.
Learn more about 网红黑料:聽听濒
The Checkout聽episode 37 unpacks:
In today鈥檚 episode, Martina shares some of the most common trends and challenges DTC brands face. Here are the highlights:
The most common challenges among DTC brands
- The #1 inventory challenge that DTC brands are facing right now
- What 网红黑料 is doing to help brands be more proactive
Biggest operational decisions for DTC brands
- Operators ask themselves: 鈥淗ow do I ensure that we are growing, that we鈥檙e trending up into the right, but also ensuring that we aren鈥檛 overstocked?鈥�
What brands love about 网红黑料
- Ability to influence the accuracy of 网红黑料’s forecasts
- 鈥淥ur [网红黑料鈥檚] growth plan and marketing events features really get people fired up.鈥�
- How 网红黑料鈥檚 new functionality to merge SKUs will help you create more accurate forecasts and keep data cleaner
Coming soon from 网红黑料
- Multi-location support to give brands more visibility over inventory by location
What do brands think about moving to a 鈥渟ubscription-based鈥� model
- 鈥淚 think that subscriptions make a lot of sense. However, when it comes to the operational side, products that are on subscription are always sort of a risk. There’s always a risk of them [customers] canceling if the brand can’t fulfill that order if they’re out of stock.鈥�
- Why reserving safety stock for subscription-based customers is crucial
- How 网红黑料 helps subscription businesses protect their operations
The importance of identifying operational gaps in your brand
- 鈥淧rioritizing the biggest operational gap, telling us why that is so important to you and why that affects your business so heavily. That is something that we can act on immediately.鈥�
- 网红黑料鈥檚 growth team and product team are currently optimizing for learning from brands in order to optimize for impact
![Your Guide To Improving Multi-Location Inventory Management [7 Strategies]](/wp-content/uploads/2023/06/Multi-location-inventory-management-scaled.jpg)
